The old site had lots of fragmented information and it wasn’t housed in an intuitive way. It also sent a user through several hoops in order to send an appointment request.
Their old site was not responsive, so the new site had to be mobile-friendly in order to stay ahead of increasing mobile trends.
The Local listings for the Houston franchise needed clean-up, and we set to work to correct address listings and consolidate or delete old listings so their search presence would be consistent and conform to Google’s terms of service.
We designed and developed a new website focusing on user experience (UI/UX), mainly the user’s desire to send a service request. Our goal was to increase conversions so we provided many calls to action to prompt users to complete that goal.
The new site was built with the intention of mobile search overtaking desktop, and it responds seamlessly to visits from a desktop, smartphone, or tablet.
After intense clean up and cooperation with search engine guidelines we properly consolidated all local listings while preserving reviews and relevant information associated with listings.