Marketing & SEO Houston

Law Office of Christina Lesher

Video
SEO
Website

https://www.lesherlaw.com

000
Design Hours
000
Development Hours
000
Lines of Code

Background

Christina Lesher is one of the premier elder law attorneys in Houston. She is extremely active within the community and holds frequent speaking events to educate the public on elder law and special needs trusts.

With a regular segment on Fox and a growing customer referral base, Christina Lesher wanted to update her website and produce a new video that would leave no doubt that her experience in the field is second to none. Elder law is a sensitive practice area, and Christina wanted her site to welcome visitors and make them feel safe by providing educational resources right at their fingertips. She also wanted a way to display her media achievements and TV appearances.

Challenges

Web Design: The old website had a dated design and her Practice Areas didn't clearly represent what Christina specialized in. With Christina’s media exposure, we wanted to include a prominent section on the new site to increase user engagement. Christina also wanted a way to easily update media and TV links.
User Experience: The goal for the site was to centralize resources and make the site easy to navigate. The old site had many pages that needed to be combined. We consolidated the content and kept the most relevant pages. We kept the layout minimal with as few distractions as possible.
Video Production: The new video was to be another educational resource and was intended to have a warm, friendly style in order to match the theme of the new site.

Solutions

Web Design: We designed a new website with warm and inviting tones that included a section for media appearances above the fold so new users wouldn’t miss it. It’s one of the most engaging features on the homepage for users to interact with and find information quickly.
User Experience: The new site makes it immediately clear what areas of elder law the firm specializes in and provides clear navigation and contact methods.
Video Production: This two-hour shoot was in front of a green screen and we tested several backgrounds before landing on just the right one. Christina provided useful and efficient edits and feedback to our team in order to execute successfully.

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