Even after a recent redesign, the website came across as dated, disorganized, and clunky. For a brand built around luxury, they needed their website to reflect that dedication to superior user experience.
There are many distinctive details within Thomas Lee's products that set them apart from their competitors, and highlighting those across the site was imperative.
With so many questions and comments sent in by customers, Thomas Lee wanted a way to not only address every inquiry, but to also include that content on the site to help future customers.
An order script ran early each morning, providing summaries of the previous day's orders to fulfill. However, this script wasn't built to function outside of the previous CMS.
The website received a total responsive overhaul, incorporating a more upscale feel using modern fonts, icons, and other UI/UX elements that better spoke to the Thomas Lee brand.
Modal windows were attached to clickable text links and icons found on each product page, as well as a page dedicated to their unique selling proposition.
We developed a custom form that allowed the owners to reply to customer questions, while simultaneously providing the option to add the question to the FAQ list or as a testimonial.
A new script was custom-built to function within the WordPress platform, which led to a smooth transition when the new website went live.