Ecommerce Websites Houston

Pro Putt Systems

E-commerce Website

http://www.proputtsystems.com

000
Design Hours
000
Development Hours
000
Lines of Code

Background

This North Carolina-based indoor putting green distributor had a solid reputation and customer base, but their main weakness was an outdated website design that was difficult to navigate. They came to us to build a new site for users, while integrating a robust e-commerce backend that was easy to manage. The old ProPuttSystems.com site was unique in that it had good rankings that brought people in, but the design left a lot wanting in terms of consumer trust. They had a solid reputation backed by industry pros, so our job was to build a new website to promote their brand while keeping the need to funnel customers to make a purchase as top priority.

Challenges

Design & Navigation: The old site was confusing to navigate and the overall design cast doubt on the brand’s trustworthiness.
Conversion Issues: Clicking on a product on the old site took you to a different domain where products were not displayed intuitively. Many pages were extremely long and didn’t focus on the goal of customer conversion.
E-commerce Integrations: Integration of multiple e-commerce features, including additional shipping conditions and pricing, product bundles, payment gateways through Paypal, wishlists, and Google Analytics tracking.
Customer Tracking: They wanted to be able to segment new customers into correct email lists for remarketing. Another important feature was having a way to display seasonal promotions and recommended items across the site.

Solutions

Design & Navigation: We took the company’s unique selling proposition and built a new website design that displayed quality and trust.
Conversion Issues: A custom Wordpress build & WooCoommerce installation meant we could organize and display products in more user-friendly way.
E-commerce Integrations: We integrated a new e-commerce backend to provide an enhanced customer purchase journey.
Customer Tracking: We accomodated for integration with 3rd party email and marketing platforms

Homepage


Responsive / Mobile Display


Homepage footer


Products Page