The website had been redesigned within a recent time frame, but still looked dated. The mortgage pricing engine was a robust function that was crucial to incorporate on the new site. Integration with several 3rd party platforms, including a new CRM system, were crucial moving pieces that had to be planned and executed.
The company logo and branding materials needed to be modernized and given a higher quality design to use for all client touchpoints and internal communications.
Old office locations still showed up in search for different areas. Separate accounts and listings meant reviews were spread out across different listings and search engines would display outdated information in search
We designed and developed a new site, incorporating the new branding and also integrated the robust rate pricing engine from the current site. This involved creation and implementation of a rate quote generation engine, which included creating multiple forms that pulled information to generate a wide list of results, and the abilities to create a PDF email of results.
We designed a new brand message and logo in order to refresh the colors and overall layout. This branding was applied to their print and digital communications.
We consolidated their business listings in order to create one accurate presence in Local search. We also implemented tracking in order to start seeing data from Local search.