What is Page Authority?

By Lauren Cohrs - December 17, 2012

What is Page Authority, anyway?

Online business marketing depends on the implementation of proper tools in search engine optimization. One of the greatest ways to check your site’s progress is by knowing your page authority.

Page authority is an SEO term used to describe the probability that a specific page from your site will be found on a search engine. Page authority is based on a logarithmic scale from 0 to 100 and deals with the relevance of information and links within site pages to one another. Higher page authority means greater chances of your page showing up on search engines, and that your page will be placed closer to the top of the search results. Note that page authority is related to the pages within sites, not the site itself.

Page authority and SEO diagram

How Can I Improve My Page Authority?

With search engine algorithms constantly changing, everyone wants to know the secret to getting their page ranked the highest! However, the truth is that there is no secret. Google has released thousands of patents on the algorithm that help tell us how the ranking works. SEO experts have searched for a pattern in how sites can gain more page authority and become ranked higher, and have dug into the depths of Google’s process to determine the keys to successfully increase your page authority. A few of the factors which are thought to influence the ranking include:

Fresh, usable content

Search engine optimization was at one point thought to be all about the keywords. Websites would flood their pages with relevant keywords to increase their ranking on search engines. The downside was that the content became less user-friendly, and more of a nuisance than anything. Over the years, Google has striven to weed-out these sites and increase the ranking of sites with fresh content that would be applicable for browsers.

As SEO experts previously said, content is king. Search engines now tend to rank sites higher with content that is:

  • new and interesting
  • updated frequently
  • detailed, relevant and useful
  • qualified
  • easy and fun to read

Links to your pages

Having great information on your pages not only attracts new browsers to your site and assures returning browsers, but it can also be beneficial in building your reputation as others link to your page. Creating links to your page from other sites is a great way to ramp up your page authority. These links raise awareness for your site, and when used properly can increase traffic to your page. Having websites owned by others link to your page isn’t always the easiest; however, remembering to create useful information can improve your chances of someone referencing your page.


Text isn’t the only important factor in SEO! With search engine capabilities to browse for images, these graphics are more important than ever. But how can people find your site through images? Incorporate related images into your pages and include descriptive ALT text so that these images can be found on search engines. More traffic to the image will generate more traffic to your site.

While other factors continue to play a role in page authority, including these few simple ideas will help get you started in the right direction.

Need more help? Contact drumBEAT Marketing at (855) SEO-HERE for professional support and more information on the services we provide.


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